The Hot List....Top Businesses & Trends for 2007!

The verdict is in:

Chocolate has officially gone from sinful to unstoppable. In fact, trend-watching firm Datamonitor named chocolate “the new coffee” in a list of the top 10 trends to watch. But that’s not all: Studies have come out demonstrating the health benefits of flavanoids often contained in dark chocolate. Sales are soaring (dark chocolate sales were up 40 percent in 2006, according to Mintel International), and entrepreneurial opportunities are rich with promise.

“Chocolate is more popular today than ever before,” says Joan Steuer, founder and president of Chocolate Marketing LLC, a Los Angeles consulting firm that specializes in strategic forecasting and tracking trends in the chocolate industry.

So stop drooling and take a bite of the action. Dark, artisanal, organic, socially responsible and nutraceutically enhanced chocolates are especially hot varieties, according to Steuer.

(Source: December 2006 Issue of Entrepreneur Mag.)

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Nutrition, 2031: Dark Chocolate and Functional Foods

By DAVID L. KATZ, M.D.

Nov. 2, 2006 — The ABC News Medical Unit asked doctors and medical experts in a wide variety of specialties about advancements in their fields in the next 25 years. The following is the future of nutrition.

In 25 years, we won't be obsessing about Atkins or South Beach. Nutrition will have changed in ways to make us healthier and happier about what we eat.

Some of the changes will be modest.

Dark chocolate, long recognized as both a rich indulgence and a health food, will dominate stores and homes alike. Milk chocolate will be largely a historical curiosity.

The optimal dose of red wine will be known, and its health effects relative to other libations will be fully elaborated.

At long last, nutritionists will be able to determine the optimal dose of vitamin E. Trans fat will have been eliminated entirely from the food supply. Food-borne infections will have been drastically reduced by use of bacteriophages (viruses that attack bacteria) and radiation.
Of course, this will be after years spent convincing the public that these techniques are indeed safe.

Food labels will have been revised to reveal at a glance the overall nutritional quality of any packaged food. Public school cafeterias will offer healthful foods in two categories: mixed diets and vegetarian. Organic farming will represent more than half of all agricultural productivity in the United States, and 40 percent to 50 percent of the population will be vegetarian.
Some realms of nutrition will have changed much more dramatically.

Nutrigenomics — the prescription of foods and nutrient supplements based on analysis of individual genetic risk factors — will have gone from a dream to a breakthrough analysis to a routine procedure.

Nutrigenomic analysis will be part of a standard medical checkup, culminating in a detailed printout offering tailored recommendations. With this power in their hands, doctors will be reimbursed for offering dietary counseling, and will be able to dispense worthwhile advice.

Functional foods will abound. Insights about nutrient effects on everything from weight and blood pressure to aging, memory and eyesight will have long been used to create bio-engineered "super foods."

(source: abcnews)

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