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Saturday, December 16, 2006

Healthy Chocolate Comes to the Cereal Category



Watch out for the latest healthy ingredient in the cereal aisle: Chocolate.

That came after a 2005 report by the American Heart Assn. claiming that a serving of dark chocolate every day might lower blood pressure and improve insulin resistance. Critics contend the study didn't establish a link between eating chocolate and preventing heart disease or cancer.

Quaker Oats and Kellogg are hoping chocolate's improved image will entice more people to try its healthy-positioned Life and Special K lines, respectively. Neither product will tout the purported anti-oxidant properties of chocolate.

(source:) Brandweek.com
Dec. 11, 2006

posted by Charles D. Elam | 9:54 AM

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Disclaimer: Information and statements have not been evaluated by the Food and Drug Administration and are not intended to diagnosis, treat, cure or prevent any disease. Information is provided for informational purposes and is not meant to substitute for the advice provided by your own physician or other medical professional. If you have or suspect that you have medical problem, promptly contact your health care provider.